We’re building the next step in online funeral home support

FuneralBranch Founder’s Pledge Five values. One commitment to Funeral Directors.
01
Respect
We can never replace the personal, human care you provide. We stay invisible. Your  service remains front and centre.
02
Ownership
You approve every word, price, and product. Nothing goes live without your permission. Ever.
03
Simplicity
No setup fees, no pressure. Not happy? Switch us off at any time. Zero risk.
04
Reliability
Families must always see clear, accurate information. We commit to dependable, 24/7 performance and immediate support.
05
Integrity
Your families stay yours. We never market to your families. Your relationships remain protected.
Leadership Team
Derrick Grant
CEO
Scaled Trustpilot to £1B IPO, volunteered at Funerals homes, and built the UK's leading online coffin retailer ThinkWillow.com. Love spicy food.
Daniel Espeland
CFO
Chief Financial Officer shaped by scaling a £40m a year multi-supplier marketplace. Loves hiking and cycling.
Tudor Cojocaru
CTO
Spent 10 years at Trustpilot from startup to FTSE 250 as sole Principal Software Engineer. Passion for F1 and BBQs.
Robin Watson
Head of Sales
Robin builds lasting, strategic alliances that enhance integrations, distribution, and market reach for FuneralBranch.
Advisor Team
John Adams
Advisor
Funeral Director | Author | Funeral Industry Advisor for Child Bereavement UK | Past President of NAFD
Craig Donaldson
Advisor
Metro Bank Founder with leadership experience across banking, technology, and transformation.
Glen Robinson
Advisor
I help our public sector customers and partners work with Microsoft technologies to achieve more.