When a close friend of Derrick Grant, our co-founder and CEO, lost his wife, he struggled to pay for her funeral. He faced debt, stress and very little guidance. To understand why, Derrick volunteered in a funeral home and learned how the industry works from the inside.
Ten years ago, that experience led him to create ThinkWillow.com, an online end-of-life retailer selling coffins and urns directly to the public, giving families a range of products that reflect their loved ones and their final wishes.
He learned that families want more choice and more transparency and while technology might be great way deliver it, stressed funeral organisers don't necessarily want another job to do. FuneralBranch is the next step: putting the best in technology and choice in the hands of funeral directors, so they can support families when they need it most.
Built for local funeral directors, FuneralBranch is an ongoing partnership that balances technology, empathy and the practical realities of the funeral journey.
